Can Paint Color Help Sell Your Home?

Color psychology is not an exact science, but there are basic principles that marketing pros use to sell everything from greeting cards to automobiles. Much of it has to do with color. Yes, the colors you put on your walls, or on your front door, can help clinch a home sale!

Humans have emotional reactions to color, and sensory perceptions of color are remarkably consistent. Even though individual reactions can vary, it is acknowledged that some colors evoke generally positive response, while others typically generate a negative reaction. Learning the basics of colors can be as simple as studying the color wheel. Forget about the trends, and rely on your own feelings.

Warm and Cool Colors

All colors are derived from three primary hues: Red, yellow and blue. The way they are mixed and combined results in all the colors of the spectrum, divided into warm and cool tones. And that’s where it can get a bit complicated: Humans are able to perceive millions of different color variations, and subtle differences can result in unique reactions. 

So, while the simple answer to whether color influences buying decisions is a qualified yes, there is more to the story. Neutral tones are often recommended because they allow people to add their own color personality. 

Color Dynamics

Both on a home’s exterior and inside each room, color plays an important part in attracting — or discouraging — potential buyers, so if you’re thinking of refreshing your home’s color scheme before listing it for sale, it’s wise to study the basics of color psychology. The goal is to appeal to the widest possible pool of buyers, and that’s why real estate agents tend to recommend staying with neutrals.

But the “safe” route is not necessarily the only path to a quick sale. Take the time to drive different neighborhoods and visit open houses. Take note of exterior trim colors that seem especially appealing. Study interiors: Look beyond the furnishings and visualize rooms as they would appear empty. Analyze different color options, and notice that the most appealing homes typically have a unifying theme. That doesn’t mean that every room is the same color, but simply that color choices throughout the home are related and always compatible.

Develop a Plan

By taking the time to assess your reactions to different colors, you can assist your REALTOR to market your home. If you love energetic red, consider painting your entry door and adding red accents in many of your rooms.

On the other hand, if sunny yellow makes you feel happy, emphasize that mood with variations of cream and warm golden tones, with accents of daffodil or saturated sunflower yellow throughout.

Color is very personal, just like a home. If your home reflects your unique personality, it will no doubt appeal to others.

It’s Hammer Time: 4 Common Remodeling Mistakes and How to Avoid Them

Investing in your home by remodeling or renovating is an excellent way to increase its value. However, a significant renovation project can quickly turn into a disaster, especially for those who are inexperienced. Let’s take a look at four of the more common home renovation mistakes that homeowners make and how you can avoid them.

Mistake #1: Skipping The Permit Process

The first mistake you will want to avoid is undertaking any home renovation without the required permits. While some remodeling projects will not require a permit, others will. Regardless, it is more than worth taking the time to do your research to ensure you do not run afoul of the law. A visit to the city’s website or a quick phone call is all you will need to find out if a permit is required and how much it will cost.

Mistake #2: Being Afraid

A great way to ruin your renovation is to be too afraid to transform the space into whatever best suits your family. Try to avoid being trendy and going with renos that you saw recently on television. Instead, consider how you currently use your kitchen, bathroom or whatever other space you’re changing and improve it for the better.

Mistake #3: Using Cheap Materials Or Labor

When it comes to contractors, going cheap is rarely a good idea. You want someone who is going to do the best quality of work at a fair, affordable price. Moreover, since you’re investing in that contractor, it is best to also invest in using high-quality materials for the job.

Also, don’t be the type that skimps on costs just because something isn’t visible. A good example is if your contractor recommends that you install something like a bathroom membrane system. Yes, it’s an extra cost that is mostly a preventive measure against mold getting under your tiles. However, it is a small consideration in protecting the more substantial investment you’re making in upgrading your home.

Mistake #4: Changing Your Mind

As the old saying goes: “measure twice, cut once.” Changing your mind in the middle of your renovation is almost certainly going to cost you. Once you commit, try to stick to the plan unless circumstances force you to make a change.

These are just four of the many mistakes that can be made by an inexperienced home renovator. If you’re thinking about a major remodel, contact us first. Our real estate team can share which renovations have added value and equity to other local homes.